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Search Engine Watch
Build Links Without a Computer
If you have a quality website with link-worthy content, here are four ways you can gain links offline. ... ...
Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 2)
A framework for SEO strategy that captures the three primary elements of search engine optimization. Part two in a three-part series. ... ...
How to Measure Success in an SEO Campaign
Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health. ... ...
Search & Social Media in the Dutch Elections, Part 2: YouTube
Holland's political candidates have embraced YouTube this election, but are they using it well to have real discussions with voters, or are they treating it like old media? ... ...
Avoiding Online Risks Kicking Off with the 2010 FIFA World Cup
Cyber criminals will continue hijacking current news and events to serve malware. A rundown of the most prevalent online security risks, and how to avoid them. ... ...
Larry and Sergey Always Want a Happy Ending With Their Backrub
Google's acquisition of Invite Media means added ability to target advertising and bid according to more granular information than the content on the page or the search query. ... ...
adCenter Blog
Everything You Ever Wanted to Know About Microsoft adCenter Reports (But Were Afraid to Ask)
It ocurred to me that while we've been covering tips, tricks and tools for keeping your adCenter campaigns in good working order, it's been a while since we've done a post on running reports in adCenter. All the optimizations in the world aren't going to help you reach your search engine marketing...
SMX Advanced London 2010 - Day 1 Wrap Up
Us Brits do think we’re quite good at search engine marketing. According to the IAB in 2009 over 60% of the £3,541m ad spend was on SEM. Some of the first bid-management tools were invented in the UK, and go to any search marketing conference...(read more)...
Where's My Ad?: What Goes On After Submitting Ad Groups in Microsoft adCenter
Based on some of the metrics we're seeing from our partners in Customer Support, it seems there are a significant number of calls made with questions around ad delivery (or lack thereof). In an effort to add some clarity around what happens between clicking the "Submit" button and when your ads start appearing...
Spring Fever in the UK: The Home and Garden Spring Surge in Search
Like the return of the leaves on the trees, birds building nests, and daffodils appearing, Brits will light their (BBQ) fires, buy garden furniture and set themselves to carry out do-it-yourself (DIY) chores in spring. With two May Bank holidays around the corner and the trend set by a strong...
Blog Post Round Up: Search Engine Strategies - New York (SES NY) 2010
For those of you unable to attend SES NY this year, here's a quick list of our coverage by bloggers extraordinaire, Mel Carson and Michelle Honeycutt. Click on each title to read the entire post: Tuesday, March 23 Search & the Integrated Marketing...(read more)...
The Art of Storytelling and the Business of Marketing - SES NY 2010
People want stories, not marketing. In the Storyteller Marketing session at SES NY, Brian Lewis of Engine Ready, discussed the effectiveness of leveraging storytelling in marketing. We make sense of our world and our place in it through stories. We can relate to and be captivated by stories as they...
Lip Service. Laura Lippay.
Vanessa Fox + Laura Lippay = Search Marketing no one else can offer
I used to have one of those cheesy shirts in high school that said “Go Big or Go Home!” That must have stuck with me because I couldn’t think of a bigger move than breaking away from Yahoo and partnering with Vanessa. Our collaboration puts Yahoo-stemmed search &...
SEO Strategy – Taking SEO Beyond the Typical Audit
Until recently I headed up technical marketing for Yahoo Media, where our competition was in verticals like news, sports, movies, games, and finance to name a few. In terms of online competitiveness, this is nothing to sneeze at. This is how I learned to base everything I do on strategy. A...
12 Remarkable Google Suggest Results – What We *Really* Want to Know
You know when you have a project due and you’re doing research online and you type something into the search box and see the suggestions and something crazy and ridiculous catches your eye and then you’re off looking that up and reading Wikipedia pages and sending weird links out to...
A Rose is a Rose is a Marketing Tactic?
Surprisingly effective scent marketing has barely made a splash in the marketing industry, but the statistics are impressive. Should you trademark your brand's scent?...
Woot! The Conference Duet *Not to Miss* in 2010
Picture yourself in a boat on a river… No wait.. Picture yourself in a stuffy suit and uncomfortable shoes sitting cramp-necked in a hard cold chair, thirsty, hungry, slightly hungover and bored, with a bag of useless marketing flyers and maybe a pen stuffed in your foot space under your seat, in...
The Future of Marketing Part 3: Marketing Straight to the Brain
In Part 1 of the Future of Marketing we looked at what people are searching for around the future and the future of marketing. In Part 2 we looked at keeping target markets and goals in mind amidst the current explosion of channels and devices and the inability of platforms...
Michael Gray - Graywolf's SEO Blog
How to FTP Files From Email Using an iPad
When the iPad was announced in January, it was the very first time Apple created something that I immediately wanted. I’ve never been an Apple fanboy, I don’t work on Macs for either my primary workstations or laptop – I use them for testing and ensuring compatibility only. But the...
In my most recent column on Search Engine Land I wrote about Foursquare Tools for Businesses. After writing that article, I came across a local promotion. This promotion came from a local Italian ice shop. Now, you may not think Italian ices are a competitive business. But there are no less...
Book Review – ProBlogger, Secrets to Blogging Your Way to a Six Figure Income
A few weeks ago I received a copy of the new book ProBlogger, Secrets to Blogging Your Way to a Six Figure Income from Darren Rowse and Chris Garrett. The book is an excellent resource for anyone who wants to learn how to be a professional blogger–or how to monetize...
Thanks to This Month’s Sponsors April 2010
I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here. Text Link Ads – New customers can get $100 in free text links. CrazyEgg.com – Supplement your analytics with action information from click tracking heat maps. BOTW.org – Get a premier...
Are You Chasing Off Topic Traffic
When your blog or website becomes successful and starts to get traffic, if you don’t make direct sales yourself or commissions via affiliate traffic, you almost always look for other revenue streams. The most common revenue stream is CPM based advertising or something like adsense. However, once many publishers start...
Creating Better Auto-Generated Text
Over the past two weeks we’ve taken a look at different aspects of copywriting, including aspects such as the value of good copy, outsourcing your content, and tools to make your content better. To round out the series I thought I’d touch on auto-generated content and how to make it...
Blue Falcon Marketing
The Best 6 Google Tools for Websites
Online marketing is a combination of people, processes, and technology. The technology component is especially important, as marketers are heavily dependent on marketing tools to plan, implement, and measure websites and campaigns. Google’s tools for marketers have the advantage of being free, easy to use, and very well designed. While...
Viral Tweets - How to Transmit Twitter Bird Flu
Twitter is the most effective social network for viral marketing today. It is far easier to achieve viral success than Digg, and much less time consuming than YouTube. A viral campaign also spreads way faster on Twitter than any other network. Viral tweets can generate astronomical website traffic. How do...
How to Boost Website Traffic in 2009
Achieving sustainable website traffic growth is best done using a combination of strategies and communications channels. Especially in the last year, we have seen the effectiveness of Social Media at generating website traffic explode. Techniques that were useful only several years ago have become obsolete, so what is effective today?...
The scourge of spam quickly finds its way into every single communication channel possible, from snail mail packed with pizza coupons you will never use, to emails promising million dollar prizes. Spam has now found its way into social media. Twitter’s major weakness today is inability to fight spam and...
Social Media Link Building With Twitter
Link building may not be the first thing that comes to your mind when you think of Twitter. Its potential in this regard should not be underestimated however. It is one of the best tools you can use to gain highly targeted, relevant, and natural links to your content. Just...
WebProNews Feed
Google's YTD Acquisition Tab: $1.1 Billion
Sometimes, when acquiring a company, Google puts out multiple press releases and blog posts, sharing financial details and all other sorts of information. Sometimes the search giant just mentions the purchase. Today, though, Google had to disclose a few details for the sake of satisfying the SEC. In its quarterly Form...
Groupon Working Too Well For Some Businesses
Groupon may be working a little too well for some businesses. As Mark D. Carlson and Emily Fredrix explore in an article, some local shops around the country are struggling to handle the customer loads that deals from Groupon are bringing in. Last week Groupon announced Personalized Deals, which will make...
Visa Launches New Comparison Shopping Tool Called RightCliq
Visa has released a new online shopping tool called Rightcliq which lets users bookmark products on shopping sites, add notes, and add them to a "wishspace". The company touts it as a tool that improves the way you browse and compare products. Visa says it developed Rightcliq to address many...
Study Shows British Population Trusts Internet More Than Friends
Brits trust the internet more than friends and colleagues when it comes to handing over personal information, according to a study published today by data storage specialists NetApp. The research, which polled 3000 adults, revealed that while the average adult freely divulges a string of personal details on...
Tweet Milestone Accelerating Beyond Expectation
Twitter hit a new milestone yesterday – 20 billion tweets. According to Mashable, the milestone comes just two months after the service hit 15 billion tweets and about five months since it reached 10 billion, indicating that activity levels on the microblogging service continue to accelerate. I don’t think anyone would...
Facebook To Double Size Of Custom Data Center
When Facebook announced that it had reached the 500-million-user milestone, many people expressed a mixture of surprise and awe. Now, it seems as if Facebook might have been caught off guard, too. The company's said it will double the size of its not-yet-complete data center in Prineville, Oregon. Early this year,...
Blogstorm
May Day Update increases long tail traffic
Most people have probably heard about the May Day update which has either dramatically increased or decreased traffic depending who you talk to. Initially the talk was all about how sites had lost traffic but there are now a number of people coming out to say that traffic has had...
Google Organic SEO Click Through Rates
Ever since the famous AOL data leak of 2006 people have been endlessly quoting the same old figures when asked for amount of clicks a particular ranking gets. Recently the data has become a lot more accurate thanks to the release of click data in Google Webmaster Tools and a new...
Is Google’s reasonable surfer model no longer a model at all?
The original PageRank model used a random surfer model and assumed that people moved randomly throughout the web. Crucially every link on a page had an equal chance of being clicked as all the others. PageRank can be thought of as a model of user behavior. We assume there is a...
Business to business SEO tool Web Forensics lets you see visitors who didn’t convert
First of all sorry about the lack of posts recently, if you want some SEO information take a read of the latest Q&A with Google to see what Matt Cutts thought of the Daily Express selling links. Now back to the point of this post – to tell you all about...
Although we use a number of tools here at Branded3 I’ve never been a big fan of most of the SEO software available today. The market seems to be always slightly behind the times and although companies such as SEOmoz, Majestic, Raven, Enquisite (who are funded to the tune of...
Turnover of UK search agencies
NMA has recently released their annual Marketing Services Guide detailing the turnover and staff levels of 36 UK search agencies and it makes very interesting reading. The guide doesn’t split natural search revenue from PPC revenue in the main table but if you click on the company name the split...
Bruce Clay AU Blog
Universal Search - Get yourself a pin on the map
SMX has long since come and gone, but there are still some points to cover, or at least worth an honourable mention. Next up on the agenda is Local search - getting your business a pin on the map could......
For Des is a jolly good fellow, for Des is a jolly good fellow, for Des is a jolly good fellowww, which nobody can deny. Best wishes from the Bruce Clay Australia team! Des with his lovely cupcakes: The team......
This is an extract from an update sent out this month to clients to keep them updated on some of the key SEO changes and updates from our blogs, newsletter and Webmaster radio show. 1. SEO News Key news items......
Following on from my fellow blogger Isriel's post, I shall be going into a few tips on how to optimize for video content, as part of your entire search engine optimisation strategy. When optimizing for video, the following are perhaps......
A New Blogger is in the 'House'
Hello, Konnichi wa, Annyong Haseyo, Ciao and Ni Hao to you all! As you all know, our Marc is a fantastic blogger and helped the Bruce Clay Australia blog become an authoritative source for all information SEO. Sadly, he will......
Don't cry because it's over. Smile because it happened. -- Dr. Seuss Alas, this will be my final blog post at Bruce Clay Australia. My time at Bruce Clay has been excellent and I will miss the team heaps. Enough......
Shoemoney - Skills To Pay The Bills
This Week in the ShoeMoney Marketplace
New listings placed this week in the ShoeMoney Marketplace: Guaranteed SEO -SEE PROOF- Limited openings Get 1000 New Targeted Visitors Every Month Get 50 Logo Concepts To Choose From Free Twitter Guidebook – Twitter Best Practices Tips Learn everything about Outsourcing for only 6.95 Make 1500 Per Day – Best...
My Scratch Off – Free Shirt Friday
My Scratch Off is actually one of the better free gaming sites with prizes. According to the website “members of MyScratchOff.com get chances for top prizes and the best odds at winning big prizes. It is all free to play games and win prizes. We are dedicated to keeping our...
In just a few short hours, the new ShoeMoney System 2.0 has sold out. If you want to be put on the waiting list for any open spots, just head over here. This Post Is From ShoeMoney’s Internet Marketing Blog ShoeMoney System 2.0 SOLD OUTThis Post Is From ShoeMoney's Internet...
ShoeMoney System 2.0 Just Released
We just released the 2.0 version of the ShoeMoney System. Go here and get your copy now! This Post Is From ShoeMoney’s Internet Marketing Blog ShoeMoney System 2.0 Just ReleasedThis Post Is From ShoeMoney's Internet Marketing Blog ShoeMoney System 2.0 Just Released...
Free $60 From (the all new) MyAds
MyAds – Fox Audience Network, formally MyAds MySpace has relaunched and they have agreed to offer ShoeMoney readers $60 in free advertising. This offer is good for existing advertisers too. I did a video about all the changes in the advertising service and why you might want to check it...
This Week in the ShoeMoney Marketplace
New listings placed this week in the ShoeMoney Marketplace: Get 6300 easy BACKLINKS now for one low price Easy and Killer WP Sales Pages VIDEO PROOF Watch Me Get to the Front Page of Google in just Two Minutes… Its Like Having a VIP Pass to Googles Search Results Attention...
John Battelle's Searchblog
Here's the deck I used to open the CM Summit yesterday. Enjoy! Opening Slides by John Battelle, Monday June 7View more presentations from CM Summit: Marketing in Real Time. PS - all the presentations are available on our CM Summit channel here.... ...
@CMSummit - Mary Meeker's Internet Trends Presentation
The most tweeted Slideshare of the show so far is Mary's presentation. Here it is for your reading pleasure! Internet Trends 2010 by Morgan Stanley ResearchView more presentations from CM Summit: Marketing in Real Time.... ...
Five Years In One Place, An Appreciation
Five years and about two months ago, I wrote a blog post announcing the creation of Federated Media Publishing. I will admit I was scratching an itch, not certain that it would work out. In that post I hedged a my bet - mainly because I was still smarting from... ...
Help Me Interview Hilary Schneider, EVP Yahoo!
The CM Summit is now just two weeks away, and already I've asked for your input on five major voices in digital media and marketing: Arianna Huffington, Tony Hsieh, Tim Armstrong, Omar Hamoui, and Arthur Sulzberger, Jr.Next up is Hilary Schneider, EVP Americas, Yahoo! Hilary is a crucial member... ...
Google today announced that it gives publishers 68% of its take for AdSense advertisements, eliminating one of the longest guessing games in our industry. Everyone knew that AOL, Ask, and other large partners pre-negotiated their deals, but no one knew what "typical" AdSense players made. Now we do, apparently. This... ...
The CM Summit Is Coming, Get the App...
If you’re coming to the CM Summit in a few weeks, or if you’re just curious about the lineup and content (which is sure to drive quite a conversation in the world of marketing), you should download the CM Summit mobile app. The app provides access to speaker, attendee,... ...
Toronto SEO Company
Click-Thru Percentage for SERP
Chitika advertising network published some analysis it did of click through percentages based on 8,253,240 impressions. “In order to find out the value of SEO, we looked at a sample of traffic coming into our advertising network from Google and broke it down by Google results placement. The top spot drove 34.35%...
US Government Recognizing Search Engine Marketing as a Real Job!
It seems the US Government is preparing to classify search engine marketing as a real job and is consulting with SEMPO in working out job titles and descriptions. n a recent SEMPO newsletter, the organization explained what’s going on: You can be part of an important and exciting task force for SEMPO,...
My Social Circle Beta Results are Live
A friend of mine just emailed me some social circle results that came up when he was doing a search for Toronto SEO - while I think these are interesting I am worried that Google is going to make it very hard for new companies in any industry to breakthrough...
Show Above the Number One Organic Result for FREE!
Everyone knows you can pay cash in the form of Google Adwords to show up above the regular organic results but how about showing up above them for free!! For the term ‘cool logos’ my site occupies the first two image spots, which show above the number one result!! The first...
Site Load Speed Effects Ranking it is Official!
Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows...
Is it Ever Better to Show Up 2nd in Organic Search?
Ok, most of you are thinking that this is a really odd question? It has been a long known online marketing secret that the first and second spot in paid search is not always the best but has anyone ever thought of any circumstances it might be better for your...
Sugarrae aka Rae Hoffman
Woulda, Coulda, Shoulda Had Success with Affiliate Marketing
Over two and a half years ago I wrote what I consider to be one of my best posts ever about affiliate marketing called how to survive the affiliate evolution. And while it basically outlined my entire business plan at the time – and still remains a good plan today...
My First Affiliate Summit Experience
I know, I know. I’ve been an affiliate for over a decade now [I'm not old, I'm not old]… how have I not attended an Affiliate Summit before? I must have been asked that question thirty times this week. I really don’t know… I think because I’ve always been an organically...
Commercial Twitter Case Study Revisited
About a year ago I did a case study on the use of Twitter by BBGeeks.com – a site I own about BlackBerry phones. We were using Twitter as sort of a guerrilla marketing tactic to increase traffic to our site and more importantly, promote our brand. The results were...
Please ignore :) Testing something Thanks. This post originated at the Sugarrae online marketing blog, home to online marketing consultant Rae Hoffman.Testing This post originated at the Sugarrae online marketing blog, home to online marketing consultant Rae Hoffman.Testing ...
Thesis Tutorial – Creating Custom Categories
I get asked at least once per week how I got the custom content on my category pages (you can check out the affiliate marketing category here on Sugarrae or the SEO conference category on Outspoken Media to see examples). The answer are custom category hooks and the instructions for...
James Cook of Kawink Wants to Know What You Think
So, this morning I received an angry email from some guy pissed off that I wasn’t responding to his emails requesting support on the Customize Your Community plugin that I paid to have developed and had given away for free (that says it accepts donations, but of course, he didn’t...
Search Engine People Blog
A Search Engine Keyword Variation Generator in Excel
As all Search Engine and Pay Per Click folks know, having a good list of search phrases is a vital part of your search marketing efforts. The problem is, generating a long list of phrases and maintaining all the variations can be a chore. Well, good news everyone, we have a...
All the SEO Advice Fit to Print
Do you publish SEO advice? How much of it is reliable? Sure about that? I started out, like we all did, knowing jack squat about SEO. I was a web designer (and a pretty bad one) when my boss at the time swiveled in his chair one day and asked me, "what do you...
5 Fatal SEO Failures of Ecommerce Sites
The competitive world of e-commerce demands extensive Search Engine Optimized (SEO) site development and layout. Understanding your e-business objectives clarifies the path for precise SEO marketing efforts. Failing to have an accurately defined business goal will result in multiple SEO mistakes and failures. With the e-business market share climbing day...
Inside look at the Google Places Dashboard and Sponsored TagsPost from: Search Engine People SEO BlogGoogle Sponsor Tag Dashboard--Written by Thomas Ballantyne, Pest Control SEO...
Creative? Lazy? Writing As A Measurable Job
If writing is something you do when or if the muse hits you – you’re costing your company money. If you can’t tell how much time, precisely, you’ll need to write a 1000 word article – you’re costing your company money. Writing is a measurable, controllable process. By measuring the amount of...
How to Get People to Do Stuff In Social Media
This is the third part in a four-part series on How To Ensure Social Media ROI. Read previous parts here: How To Get Social Media ROI The 4 Functions of Social Media Social Media LinkBait, AttentionBait and RevenueBait Part Four: Social Media and Incentives- How To Get People To Do Stuff Students of the books Freakonomics...
SEO Speedwagon
The “Like” button has already started appearing on pages across the web, making it ever so easy to share articles and sites with your Facebook pals. What happens when you decide you really didn’t like that article? Or you didn’t......
Why Good Link Builders Fail: Reason Seven
Table of Contents Ten Reasons Why Good Link Builders Fail (Introduction) Reason One: Self-Doubt Reason Two: Not Learning Best Practices Reason Three: Not Expanding Education Reason Four: Moving Too Fast Reason Five: Poor Writing Skills Reason Six: Lack of Creativity......
Why Good Link Builders Fail: Reason Six
Table of Contents Ten Reasons Why Good Link Builders Fail (Introduction) Reason One: Self-Doubt Reason Two: Not Learning Best Practices Reason Three: Not Expanding Education Reason Four: Moving Too Fast Reason Five: Poor Writing Skills We've covered a lot of......
Why Good Link Builders Fail: Reason Five
Table of Contents Ten Reasons Why Good Link Builders Fail (Introduction) Reason One: Self-Doubt Reason Two: Not Learning Best Practices Reason Three: Not Expanding Education Reason Four: Moving Too Fast Ok, so you've buckled down and learned the best practices......
Why Good Link Builders Fail: Reason Four
Table of Contents Ten Reasons Why Good Link Builders Fail (Introduction) Reason One: Self-Doubt Reason Two: Not Learning Best Practices Reason Three: Not Expanding Education I don't think I know a single industry that doesn't struggle with this. You get......
Schumacher Homes Selects Intrapromote, LLC as Search and Social Media Agency of Record
Intrapromote has been selected as search and social media agency of record by Schumacher Homes, one of the country's leading home builders....
SEO White Hats
Using A Web Crawler Simulator to Improve SEO
As the science of SEO has developed, so have the SEO tools. One tool that you should be aware of is called a web crawler simulator. The web crawler simulator essentially shows you how search engines are viewing your website so you can respond accordingly, tweaking your SEO strategies to...
Gooogle made an update recently dubbed “The May Day Update” that has rang some bells in the SEO community. The main complaint is that it has shrunk the amount of traffic coming into websites as a result of long-tail searches. Most websites didn’t see a drop in their rankings for...
Among the stickiest of SEO conundrums is Ajax SEO. Just seeing those two words together—Ajax SEO—makes the SEO gurus shudder and lose a few hours of sleep at night. While the wonderful dynamism of Ajax web apps is so smooth and tantalizing, it has always posed a problem for SEO...
Bing Crawler Optimization Tips
Just when you thought you had Google figured out, a major monkey wrench comes hurtling through cyberspace. With bone-crunching chaos, it smashes your perfectly engineered SEO strategy into smithereens. When the dust clears and the fallout passes, what you’re staring at is a strange new animal. It’s not Google. It’s...
4 Ecommerce Facebook Marketing Tips
Sitting at the heart of the social networking universe, Facebook has become the destination for everyone who wants to make sure they stay connected to friends and family. Also, businesses and associates have begun to use Facebook as an easy way to maintain connections within their industries. However, when it...
Get Better Twitter Results in Google’s Real-Time Search
While not every tweet posted is going to hit Google, there are things you can do to increase the chances your tweet will. The first thing you need to do is make sure your tweets are seeded with current info. Since you’ve only got 140 characters to “hook” with, that...
StepForth Web Marketing Inc.
Google’s Toolbar PageRank is Being Updated
Thanks to confirmation from a post today by Barry Schwartz over at Search Engine Journal I can now state that what we are seeing at StepForth is not an aberration; there is a toolbar PageRank (PR) update happening. What does this mean for you? Nothing, unless your site’s toolbar PR drops...
Secure Google Search Impacts Analytics
Last month Google announced the launch of a secure beta version to help all of those searchers out there who are uber-concerned with security and privacy. The secure version currently only works for standard searches and has not yet been rolled out to image search and other features. For those who...
Google’s Mayday Update and What to Do About It
Today, Matt Cutts posted a new Google Webmaster Video addressing (finally!) the issues surrounding the many changes in long tail search engine results. Here is the video:To recap, the Mayday update (as most are calling it) was a purposeful and permanent shift in how Google determines which sites should be...
StepForth Closed on Monday, May 24
Just a quick note to our readers, clients, & friends. StepForth will be closed on Monday May 24 for the Victoria Day, May Long Weekend. We hope for those of you who observe this holiday that you have a wonderful and safe long weekend. We will be back to normal hours on...
I found this rather interesting bug over at Google today. When doing a search for “Victoria BC Lawyer”, in the Local Business results I found that only one of the seven results were actually for law offices! The remaining 6 were for doctors as well as a government publishing office. One would...
Blogging = Social Media = Online Cocktail Party
Blogging is like an online cocktail party where you meet people, ask and answer questions, chat and discuss what is important to you and your site. Some of our clients query whether Blogging is a valuable source of advertising and the answer is, absolutely. What does it do? It...
Search 1.x
Useful Search Tips for Holiday Travellers
As the holiday season nears, many people are no doubt planning for their trip away from the city, and the Internet and Search Engines are often the first port of the call when people start to research and plan their trip. It’s no secret that the Internet is a...
How To Search Twitter Effectively
Extending from my previous post on What Treasures Can You Find On Twitter?, I want to now discuss how to search Twitter effectively beyond just using basic keywords. Just like Google’s search, Twitter offers advanced search functionalities that can really help you find what you are looking for and filter...
What Treasures Can You Find On Twitter?
Now that Twitter has added a search box on its home page, I often get people asking me why would I ever want to search through twitter? After all, isn’t it all about people going on about what they had for breakfast? Whilst it is true there are plenty...
How to Customise Your Browser For More Search Power
Browsers such as Microsoft’s Internet Explorer and Mozilla’s Firefox provides a window to the World Wide Web and are increasingly playing a bigger part in the overall search experience. So much so that Google, the king of search has launched its very own browser to get in on the...
Why Should You Bother With Alternative Search Engines
For most people, Google is the only search engine they know (OK maybe you have heard about Bing now!) when in fact there are a number of powerful and useful alternatives search engines out there. Blogs such as AltSearchEngines does a great job in promoting and teaching the merits...
Bing Search Improves on the Search Results Page
So Bing has a good name that you can now replace “To Google Something” with “To Bing Something!” and has been getting tonnes of positive media coverage, but from the searcher’s point of view, what is the big fuss and why should I care? Well the good new is...
Google News, Inside.
Well, on the other hand, it looks like Google didn’t completely waste today’s holiday. It appears there has been an export of PageRank numbers across the board. I’m seeing a lot of new PR6’s for my sites and a lot of internal PageRank updates as well. Go Google Go! Blogged on Google...
Again, Still No Easter for Google
Last year it was the same as this year, nothing special for Google for this precious Christian holiday. I looked around at the other engines, but the only other search engine I saw doing anything was Ask.com, which has bunnies on their homepage. Bing.com has some baby chicks, but Yahoo!...
Google celebrates Pi Day today. Last year, they had other plans for Pi Day, but they’re back on schedule with regular Pi Day celebrations :) Blogged on Google News by Jonathan Dingman © Fireside MediaGoogle Pi Day 2010 Related posts:Happy New Year from Google – 2010 Google Respects Authority More Than Anything Yahoo!...
Google Chrome to Support Greasemonkey
This is a huge win for Chrome users like myself. Greasemonkey is an awesome platform within a platform, that supports userscripts. I’ve been a huge fan of Google Chrome on Windows, as it’s been the fastest browser I’ve ever used. I did a comparison of Chrome vs Internet...
In a recent turn of events, Google is dropping support for IE6 among other browsers as well. Here is what Google Apps recently sent out: Dear Google Apps admin, In order to continue to improve our products and deliver more sophisticated features and performance, we are harnessing some of...
Looks like someone over on the Google Webmaster Tools team went a little trigger happy last night.Update: and just in case I missed the first bajillion messages in my dashboard, they also fowarded it to my inbox. Dear Webmaster Tools User, If your website accepts advertising, we invite you to...
Understanding Google Maps & Local Search
David Mihm’s Annual Local Search Ranking Factor is now Online
David’s valuable survey of local search opinion is now available for 2010. As always its filled with nuggets and ideas and needs to be carefully read....
Comscore Mobile Market Share for April
Comscore has released their mobile market share numbers for April. Several points of interest: RIM is managing to gain market share against strong headwinds. Motorola continues to slide despite having released new Android phones during the period and Nokia continues to slide period: Top Mobile OEMs 3 Month Avg. Ending Apr. 2010...
Google Maps: Updated Google places Management UI (LBC)
Google Maps has rolled out a revised interface (thanks to Jim Giangolio of Lunametics, a Pittsburgh SEO, for the heads up) to the multiple business view of the Google places management area. The changes are both aesthetic and practical. New are the ability to organize the list by business name...
Twitter Contest to Win a free pass to LocalU
One of the nicest parts of working on Local University has been the opportunity to meet with great local search practitioners that have helped us put on the sessions in each market. In Spokane, it was Ed Reese of Sixth Man Marketing & in Minneapolis, it was Aaron Weiche of...
TomTom – When is a Lifetime not a Lifetime? When it refers to TeleAtlas?
Its tough being TomTom. They are in an industry that is being cannibalized on the hardware side by low end devices and their very expensive purchase of TeleAtlas is being quickly deprecated on the software and underlying data side. That being said does that give them permission to be low-lifes...
Does the Separation of Google Maps and Google Local Portend a Divorce from infoUSA?
Ancient History In 2004 Google Local was released as an independent entity on Google.com. In April of 2006, when Google merged Local into Maps, the competitive scene was much different than today. Google’s main competitors on the mapping and directions side were Mapquest and Yahoo and on the IYP side Superpages,...