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Michael Gray - Graywolf's SEO Blog
Creating Better Auto-Generated Text
Over the past two weeks we’ve taken a look at different aspects of copywriting, including aspects such as the value of good copy, outsourcing your content, and tools to make your content better. To round out the series I thought I’d touch on auto-generated content and how to make it...
Use Scribe SEO to Optimize Your Wordpress Posts
As you know I’m a big fan of the Wordpress platform. Although it’s not the most optimal platform, there’s no question that it makes it easier to run a website. I was recently asked by Brian Clark of CopyBlogger to review Scribe SEO a new service/plugin for Wordpress, one that...
There’s an old saying … You’ll never make the shot you don’t take. It’s in that spirit I’m announcing that, starting today, I’ll be experimenting with some new advertising here in the form of sponsored posts. I’m doing things with a different approach, so hopefully you’ll give me the opportunity...
Is Sarah Lacy Making Sponsored Posts on TechCrunch?
Post Updated See End of Post If you read TechCrunch, you may have noticed a post this weekend about Blueprint Cleanse, a health product designed to cleanse your body. On the surface, the piece seemed to be a “California” lifestyle piece, however, after doing a bit of research it turns out...
TextBroker.com Copywriting Service Review
Like most people who work in the marketing space, I’ve been hearing more and more about “demand media” and “content farms” in recent months and how they are either the death of quality writers or the greatest thing since sliced bread. Rather than sit on the sidelines, I thought I’d...
Thanks to This Month’s Sponsors – January 2010
I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here. Text Link Ads – New customers can get $100 in free text links. CrazyEgg.com – Supplement your analytics with action information from click tracking heat maps. BOTW.org – Get a premier...
Blue Falcon Marketing
The Best 6 Google Tools for Websites
Online marketing is a combination of people, processes, and technology. The technology component is especially important, as marketers are heavily dependent on marketing tools to plan, implement, and measure websites and campaigns. Google’s tools for marketers have the advantage of being free, easy to use, and very well designed. While...
Viral Tweets - How to Transmit Twitter Bird Flu
Twitter is the most effective social network for viral marketing today. It is far easier to achieve viral success than Digg, and much less time consuming than YouTube. A viral campaign also spreads way faster on Twitter than any other network. Viral tweets can generate astronomical website traffic. How do...
How to Boost Website Traffic in 2009
Achieving sustainable website traffic growth is best done using a combination of strategies and communications channels. Especially in the last year, we have seen the effectiveness of Social Media at generating website traffic explode. Techniques that were useful only several years ago have become obsolete, so what is effective today?...
The scourge of spam quickly finds its way into every single communication channel possible, from snail mail packed with pizza coupons you will never use, to emails promising million dollar prizes. Spam has now found its way into social media. Twitter’s major weakness today is inability to fight spam and...
Social Media Link Building With Twitter
Link building may not be the first thing that comes to your mind when you think of Twitter. Its potential in this regard should not be underestimated however. It is one of the best tools you can use to gain highly targeted, relevant, and natural links to your content. Just...
Blogstorm SEO blog
Facebook adds “view through” conversion tracking
Facebook is probably the webs most fascinating advertising platform and they are investing heavily in making it easier for advertisers to measure ROI. The latest change is a new conversion tracking system similar to Google AdWords as well as a feature that allows you to track customers who see your...
How to view actual goal numbers rather than percentages in Google Analytics
I’ve never understood why Google Analytics shows percentages rather than actual numbers in the “Goals” report when you are looking at traffic sources. The information below is good but it’s a lot better to just see the numerical amounts. Luckily there is an easy way to show the amounts, if you...
Special offer on links for in-house teams
We work as outsource link building partners for quite a few big companies who have a good level of SEO knowledge in house but don’t have the resources to do high level link building. Normally we just charge by the day (£750) but recently we’ve launched a new offer for...
Mobile Phones .co.uk up for auction
It’s not often that a premium .co.uk domain with mass market appeal gets auctioned but mobilephones.co.uk is currently being auctioned on Sedo, the current bid is £25k and the reserve has been met with only one bid so far. Apparently phones.co.uk was sold for £175k a couple of years ago so...
New linkspam algorithm from Google
For those of you into paid links and blog/guestbook spamming this is probably going to be bad news – Google has apparently got a new linkspam algorithm and they are actively seeking reports to test it with. Google has been working on some new algorithms and tools to tackle linkspam and...
Branded3 is enjoying a bit of a boom this year with a new SEO client pretty much every week since mid-January. Because of this we’re on a recruitment drive to build the best team of on-site and off-site SEO specialists in the UK. If you have experience in the industry and...
Bruce Clay AU Blog
Is personal search about semantics?
I was recently reading an interview with a director of Bing, Stefan Weitz about the future of search. Stefan has said that one of the biggest problems that search engines have is trying to ascertain the intent of the searcher.......
The State of the Australian Search Market
Australia has always had a healthy obsession for a few things that make this country great. Things like your favourite sports team, a great day at the beach and a backyard BBQ, are topics that can consume a large amount......
The Complexity of Deciding Which Web Analytics Solution To Use
The majority of online businesses need a tool to measure traffic to determine sources of visitors to their web site and how visitors interact with their site. These measures help determine profitability and areas of the site that are performing......
SEO Factors and Trends Report Released
Bruce Clay Australia is proud to announce the release of our "SEO Factors and Trends" report. This report is a concise yet comprehensive review of the more important SEO ranking factors and the changes made to these ranking factors over......
Keyword Research-Factors to consider
When doing a keyword research, there are quite a few factors that need particular attention and that are often underestimated. Below are some examples: Seasonality If you base your keywords research only from local search from the previous month, you......
Welcome to the first Bruce Clay SEO recap of 2010. In the recap, we explore our analysts' favourite news and blog posts for the past fortnight. This week includes some updates of Google on Mobile phones, the launch of the......
Shoemoney - Skills To Pay The Bills
This Week in the ShoeMoney Marketplace
New listings placed this week in the ShoeMoney Marketplace: My 4,000,000 Dollar Strategy Are YOU Generating Passive Income LogoNerds.com – Crazy Logo Designs Under 50 THE ULTIMATE SEO PACKAGE- WIKI POWER LINKING – Wholesale prices – 25 WIKI pages – 625 links – INSANE SERPS INCREASE Affiliate Manager Wanted LogoMyWay.com – Start A Logo Contest FREE...
How to Track What People Do With Your Email
Recently on my blog a commentator asked me if I sell their email. They also said since they started putting in their email into forms to get free stuff around the internet they started getting a TON of spam. This is a great question and I am really glad it...
Limited Time Free List Doubling Software
Frank Kern is in the final days of his List Control launch and is saving the best for last. Until Monday you can download his free list building software he had developed that runs on about any webhost. Its in PHP and he completely runs you through how to do...
Mini Canvas is a cool site they take any picture, from a cell phone, digital camera, screen shot, anything and print it on a 4″x3″ canvas that comes with a easel to display it. These are great for the office or home and great as gifts. There website is minicavas.co.uk...
Last week I announced the $1,000 ShoeMoney System Theme song contest. My inbox has been flooded with questions from possible entries so I thought I would answer a few here. Does it have to be of any specific length? Any and all lengths are welcome. Here is what I am thinking about...
FaceBook Advertising Policy Change Taking Effect Tomorrow
I think I am just going to have to accept the fact we are going to be remaking the Facebook Advertiser Guidelines video every week in the ShoeMoney System. Just got a email from my Facebook rep about a new policy change going in tomorrow on ads: Hey Jeremy, Our policy team just made a...
John Battelle's Searchblog
FM Signal: Wired's "iPad Demo"
I've posted Monday's Signal over at the FM blog. From it: What I find interesting is the media's response to the iPad (and I include tech blogs in the category of "media"). Overwhelmingly, the media wanted to believe that a hip magazine like Wired (caveat, I was a co-founder) would,... ...
Database of Intentions Chart - Version 2, Updated for Commerce
There are many, many signals in the Database of Intentions, as my readers have pointed out, but the one I feel compelled to add to the chart I created Friday is the Commerce signal. This signal emerged before search, really, and has remained a constant, though honestly it has yet... ...
Monday Signal: Block Those Ads!
Monday's Signal round up is light. The news was a bit boring over the weekend, and I'm OK with that. We all watched the Oscars and enjoyed the suspense of disbelief. I tweeted that it feels like, as a culture, we're closing in on One Big Mass Media Event each... ...
Off to Salt Lake later today for the Omniture Summit. I've been spending a fair amount of time studying marketing platforms of one kind or another, and will be spending a lot more time on it in the future. I've got a few theories as to where they're headed, and... ...
Consider this the *early* Monday Signal, as I'm already deep in writing this morning, then off to staff meetings the rest of the day. So these are notes from my weekend readings, for the most part. Besides a rant on the iPad that I wrote in something of a hurry... ...
I Don't Like The iPad Because...
...it's driven by the same old media love affair with distribution lock in. I've been on about this ever since I studied Google in 2001: Media traditionally has gained its profits by owning distribution. Cable carriage, network airwaves, newsstand distribution and printing presses: all very expensive, so once you employ... ...
Toronto SEO Company
I found a really amazing flash website but please be warned that loading time is really long…..don’t even attempt it on dial-up, you will have to quit your job to wait for this one to load. I found it interesting that the page has been indexed by Google and cached...
A Look at the Local SEO Competition
I just spent a few minutes perusing the computer services category of my local Craigslist to see what the local competition is up to….and let me tell you - they are up to no-good! Usually it would make me feel good to see so many clueless folks calling themselves SEO and...
Anti-Semite Link Seller or Just Not Too Bright?
Someone just emailed me this link and it was pretty shocking! With so many spammy link sellers buying dropped domains and re-purposing them - this person either doesn’t speak English or is non-too-bright! Check-out the domain name he is selling links on, www.AntiSemiteOfTheWeek.org!...
Canadian Banks Look for SEO Experts
When the big banks start looking for SEO experts you know the profession has hit mainstream! SEO as a profession is quite big in the USA, UK and other countries around the word but Canada has been lagging a bit behind the rest. But I just noticed heard about a...
Now that Google is coming to terms (publicly) with the fact that SEO is real and important it seems they released their own SEO Report Card internally. Very interesting report and you can download the entire thing here....
BUT DON’T FORGET TO READ THE ENLIGHTENING SMALL PRINT! I don’t know about you but I get 85%-90% of my search traffic from Google and the other 9.99% from Yahoo and Bing “This is a monthly submission and linking service. Remember it is important to submit your web site into the search...
Sugarrae aka Rae Hoffman
Woulda, Coulda, Shoulda Had Success with Affiliate Marketing
Over two and a half years ago I wrote what I consider to be one of my best posts ever about affiliate marketing called how to survive the affiliate evolution. And while it basically outlined my entire business plan at the time – and still remains a good plan today...
My First Affiliate Summit Experience
I know, I know. I’ve been an affiliate for over a decade now [I'm not old, I'm not old]… how have I not attended an Affiliate Summit before? I must have been asked that question thirty times this week. I really don’t know… I think because I’ve always been an organically...
Commercial Twitter Case Study Revisited
About a year ago I did a case study on the use of Twitter by BBGeeks.com – a site I own about BlackBerry phones. We were using Twitter as sort of a guerrilla marketing tactic to increase traffic to our site and more importantly, promote our brand. The results were...
Please ignore :) Testing something Thanks. This post originated at the Sugarrae online marketing blog, home to online marketing consultant Rae Hoffman.Testing This post originated at the Sugarrae online marketing blog, home to online marketing consultant Rae Hoffman.Testing ...
Thesis Tutorial – Creating Custom Categories
I get asked at least once per week how I got the custom content on my category pages (you can check out the affiliate marketing category here on Sugarrae or the SEO conference category on Outspoken Media to see examples). The answer are custom category hooks and the instructions for...
James Cook of Kawink Wants to Know What You Think
So, this morning I received an angry email from some guy pissed off that I wasn’t responding to his emails requesting support on the Customize Your Community plugin that I paid to have developed and had given away for free (that says it accepts donations, but of course, he didn’t...
Search Engine People Blog
How to Use Media for Creative Link Building
Much of the content we consume on a daily basis is text-based. As an SEO specialist, you're likely accustomed to associating link bait with the written word — if you come up with a spectacular article, chances are that you'll earn a few backlinks to those posts. Written posts are not...
New Views: Welcome to the Buzz
Google has now added to the incessant chatter we are all faced with on the Internet. Although Google has acknowledged that its new Buzz service has some teething problems, it is not really the fault of Google. There really is an incredible amount of noise on the Internet. Find the...
4 Ways to Quantify Optimization
Have you ever had a client come to you with vague goals? When they simply state that they want their site to rank better or that they want more contact us form submissions, it's important for you to determine a baseline starting point before you begin any optimization. If you...
Carol Skyring is not only the founder and CEO of LearnTel – that would have made her "just" interesting to follow on Twitter. No, she's also a doctorate student in microblogging. That makes her fascinating. I asked for – and got – an interview. You're doing a doctorate, at the Queensland University...
3 Crucial Checks To Guarantee Fair Value Marketing Partnerships
Afraid to be perceived by customers as the less valuable offer in a Marketing Partnership with a bigger partner brand? If you're not careful as a "little fish" when getting into a marketing partnership with a much "bigger fish", your perceived brand value can diminish. The prospect of working with a...
iPad Web Design & SEO: First Looks
Using standards-based web design your site can also display effortlessly on the iPad. First out of gate, you increase your reach and branding by giving iPad owners another destination. The iPad introduces a new family of handheld devices. More versatile than dedicated ereaders, more comfortable for e-content consumption than smart phones or...
SEO Speedwagon
Why Good Link Builders Fail: Reason Four
Table of Contents Ten Reasons Why Good Link Builders Fail (Introduction) Reason One: Self-Doubt Reason Two: Not Learning Best Practices Reason Three: Not Expanding Education I don't think I know a single industry that doesn't struggle with this. You get......
Schumacher Homes Selects Intrapromote, LLC as Search and Social Media Agency of Record
Intrapromote has been selected as search and social media agency of record by Schumacher Homes, one of the country's leading home builders....
Can Linkedin Be Used As A Social Media Marketing Tool?
I firmly believe it can be used as an effective social media marketing tool if the correct strategy is implemented. I have been an avid user of Linkedin for the last 4 plus years and know that great things can happen when connecting properly with other users of this platform....
eCommerce 2.0: Let Your Products Have a Voice Online Via Social Media Marketing
If you have an eCommerce business and you want to gain extra traction for your products you need to be utilizing a platform that enables users to spread the word about your products online. I am not talking about social sharing services like AddThis, but a service that lets users...
Creative Ways to Utilize YouTube as a Marketing Channel
There are a variety of ways to utilize YouTube as a marketing channel and I've seen some very creative videos take social media marketing to the next level. A great example is Blendtec, they have been promoting their products on YouTube for quite some time now. The most memorable instance...
When was the last time you checked your Facebook privacy settings? Do you know what your profile and activity look like to the rest of the world? Is Google indexing your personal information? Follow along as Social Media Strategist Jen......
SEO White Hats
Link Building Expert Tips – Back Link Reporting
So you want your site or blog to be indexed in Google a bit higher and faster. The best thing you can do regarding this is giving your web presence a boost by adding effective back links from other websites. Here are 10 useful common tips that can help you...
Five Keys to Twitter Headlines
Social media and networking sites have become extremely popular in the last few years, and Twitter is no exception. Many people are using Twitter to promote their personal businesses or other personal endeavors. If you are one of the many people using Twitter to promote their personal business, you will...
Is Your Blog Advertiser Friendly?
Millions of people create and use blogs for a variety of reasons. Some people blog about politics, news, religion, personal endeavors or a myriad of different things. Working online has become very popular these days and many people are starting to discover that blogs can be a...
With Google’s amazing success, you can bet there are many competitors wanting a piece of that pie. Well here are a few beta and upstart search engines working to change the face of search. Related posts:Writing for Search Engines Why Optimizing YouTube Videos Matters ...
A good starting point for YouTube optimization is to make videos that are short, sweet, and straight to the point. People want instant gratification, not wanting to sit around watching a 30-minute video on how to use a cell phone headset. Videos should be kept to a few minutes to...
If you've been the owner of a website or a blog for any length of time, you're probably striving continuously to improve the SEO of your website or blog. The more effort you put into SEO, the better your ranking will be on the various search engines, which in turn...
StepForth Web Marketing Inc.
Yahoo and Twitter Go the Distance
It is all over the airwaves, er ‘netwaves’… Yahoo has signed a deal with Twitter to create a relationship that rivals any other search engine’s connection to the tweeting platform. I am short on time so here are some excerpts from the very unpunny Yahoo release titled “@yahoo + @twitter...
Create Better Product Pages and Get Tips on Using Buzz
I am in the midst of a project at the moment and I got distracted by a couple of interesting articles from Google that, I expect, are well worth the read for many of you: 25 Google Website Optimizer Tips for Better Product Pages Segmentation with Google Website Optimizer = Testing on...
Talks to Resume – Google is Trying to Stay in China
According to breaking news from the Wall Street Journal, Google will be resuming talks with China after the Chinese New Year holiday over the future of the company’s search engine in the heavily censored country. Why is Google Considering Leaving? A Basic Timeline of Events If you have missed the boat on...
Frustrated with Google Buzz? Google is Listening
On February 14th, Danny Sullivan posted a frustrated Buzz about Google Buzz that lured me into making a few comments. Well, low and behold, but a man by the name of Josh Wills who is involved behind the scenes in Google Buzz jumped into the fray and listened. Yes, listened!...
Get Enhanced… Gmail with Google Buzz
Just a few hours ago Google announced an enhancement to Gmail called Google Buzz that will be rolled out over the next couple of days. What is Google Buzz? Essentially, it is the incorporation of an important part of what made Google Wave so sexy for many people (me included)...
Upcoming SEO Courses from Victoria SEO at Camosun College
Victoria SEO specialist, Ross Dunn ( CEO of StepForth Web Marketing Inc. ) will be teaching two web marketing courses at Victoria’s Camosun College Interurban campus this February and March. The first course in February is focused on teaching business owners how to improve their search engine rankings under local...
Search 1.x
Useful Search Tips for Holiday Travellers
As the holiday season nears, many people are no doubt planning for their trip away from the city, and the Internet and Search Engines are often the first port of the call when people start to research and plan their trip. It’s no secret that the Internet is a...
How To Search Twitter Effectively
Extending from my previous post on What Treasures Can You Find On Twitter?, I want to now discuss how to search Twitter effectively beyond just using basic keywords. Just like Google’s search, Twitter offers advanced search functionalities that can really help you find what you are looking for and filter...
What Treasures Can You Find On Twitter?
Now that Twitter has added a search box on its home page, I often get people asking me why would I ever want to search through twitter? After all, isn’t it all about people going on about what they had for breakfast? Whilst it is true there are plenty...
How to Customise Your Browser For More Search Power
Browsers such as Microsoft’s Internet Explorer and Mozilla’s Firefox provides a window to the World Wide Web and are increasingly playing a bigger part in the overall search experience. So much so that Google, the king of search has launched its very own browser to get in on the...
Why Should You Bother With Alternative Search Engines
For most people, Google is the only search engine they know (OK maybe you have heard about Bing now!) when in fact there are a number of powerful and useful alternatives search engines out there. Blogs such as AltSearchEngines does a great job in promoting and teaching the merits...
Bing Search Improves on the Search Results Page
So Bing has a good name that you can now replace “To Google Something” with “To Bing Something!” and has been getting tonnes of positive media coverage, but from the searcher’s point of view, what is the big fuss and why should I care? Well the good new is...
SEOmoz Daily SEO Blog
Whiteboard Friday - When Optimizing, DON'T Test Everything
Posted by great scott!Test, test, test! That's the mantra these days. Conversion Rate Optimization is the buzzword on everybody's lips (and tweets). So why are we telling you NOT to test? Well, we're not, we're just saying to be smart about it. People often get a testing platform ready to roll...
4 Things That Are Getting Me Rankings, Right Now
Posted by Glen AllsoppThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.Despite my love for SEO and my...
SEO Health Checks - Regular Housekeeping Tasks for Your Website's SEO
Posted by richardbaxterseoTechnical problems, errors and surprise releases are all regular features in the day to day management of a website when you’re an SEO. There’s no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Here are some of my...
SMX West 2010 - Man on the Street Interviews
Posted by jennitaNote: This post will make you smile, possibly even laugh. It won't however teach you much about SEO. You've been warned. Last week I attended SMX West in Santa Clara, California and took a couple flip video cameras along. I thought it would be fun to do "man on...
Optimizing Search Conferences: How Differing Incentives Create Audience vs. Organizer Issues
Posted by randfishWARNING: Get ready to read with this one. There aren't a ton of fun graphics or quick bullet points, but I do promise that if you read through, you'll feel much more knowledgeable about the topic, and likely get more value from organizing, speaking or attending an event. Over...
Targeting Multiple Keywords vs. Singular Keyword Focus
Posted by randfishDespite being a seemingly simple topic, this one seems to stymie even experienced SEOs. There's a natural conflict that creates the issue - the more keywords you target on a single page, the less you need to link build and optimize (for both search engines and user experience/conversion...
Understanding Google Maps & Local Search
Garnering Reviews – A Mom & (no) Pop Shop finally Hops on Reviews
Barbara Oliver and Co. Jewelry, an owner operated store with one part time employee in Buffalo, NY was referred to me by my sister about a year ago for help with marketing of her “new” website. Like many small businesses she has trouble integrating new procedures whether from inertia,...
Asking for Reviews – UMoveFree Finds the Groove
Nick Barber is President and CEO of UMoveFree, the largest apartment locating service in Texas. UMoveFree is a free service that helps renters in Texas find a new apartment each month. Nick called with some questions about Google Maps and we had a great conversation about his company’s review strategy....
Principles for a Review Plan: Considerations in encouraging customer reviews
Asking for feedback & testimonials from customers has been a long term practice in the business world. The practice has morphed to some degree by new exposure that on-line review platforms have provided to this information. The rewards are much greater and the affect of running afoul of the community...
Are the SEO Oneboxes Returning to the Google SERPS? Nah…..except in Duluth
Marty of Aimclear sent this screen shot of what, at first glance, appeared to be a spammy onebox for the Google search SEO Duluth and perhaps foreshadowed the return of SEO to the 7 Pack after their banishment: Neither is the case. Apparently there is a Physicians Assistant in Duluth by...
Google Maps: Citation Conflation or Where have my Citations Gone?
Mathew Hunt of Small Business Online Coach, recently pointed out what appears to be a new bug in Google’s clustering algo that causes one business’s citations to show up on another business’s Places Page. It appears that Google Maps, when scraping multiple citations for different businesses that appear on...
Google Jazz Interface and the 7 Pack Are Evolving – How will it affect organic display?
The new Google Jazz interface has received another facelift (thanks Barry) and continues to evolve. Initially the new interface, which was rolled out on a very limited basis in November, was showing only a 5- Pack of local listings. Earlier this month it was modified once again to show the...
Michael Gray - Graywolf's SEO Blog
How to Handle Old Directory Listings, Links and off Topic Traffic
Today’s post is another answer to a question–this time from Nathan Schubert, who wants to know what you should do with old links from directories and websites that still drive traffic if you’ve changed the content on your website. OK. First off, you never want to have links to your site...
Anyone who’s been involved in web development for any length of time has likely encountered the Developers VS Users situation. It’s a mistake that can often lead to expensive problems down the road. So what exactly is the problem? And how can you spot it–and solve it–before it derails you...
Are You Chasing Off Topic Traffic
When your blog or website becomes successful and starts to get traffic, if you don’t make direct sales yourself or commissions via affiliate traffic, you almost always look for other revenue streams. The most common revenue stream is CPM based advertising or something like adsense. However, once many publishers start...
Outrank Your Competition By Taking One More Step
I love competition. I compete against just about anyone, at just about anything. For the last few years, competitive webmastering has been my focus. I like to start a site in a small to medium sized niche, and outrank everyone. There are two niches that I...
When Google Local Gets it Wrong
Now, don’t get me wrong. Google Local and Google Maps are extremely valuable tools that I use a few times every week. But every so often they get something wrong–so wrong, in fact, that I’m not sure where the wires got crossed. Let’s assume I wanted to stop by a local pub...
Hey! Editors! Leave Them Links Alone!
There’s a trend of editors in the SEO world uptight about linking out. A friend in the industry who guest blogs recently told me that he was told by his editor he couldn’t promise links to contributors who participated in guest interviews. Others have been seeing the same, and writers...
The Adventures of PPC Hero
A couple of weeks ago we gave you a sneak peek into Hanapin Marketing’s big plans for the blog redesign. After much anticipation, the day has finally arrived… PPC Hero just got a makeover! The PPC Hero team is very excited to launch our new and improved blog design. ...
PPC News Roundup for 2/26/2010
Long or short? Keyword versus key phrase? What is the best targeting strategy for your pay per click campaign? Here is a great post from Search Engine Land that dives into some performance data behind both short and long tail keywords. Google has made it easy to implement search campaigns on...
Effectively Using adCenter PPC Tools
After the announcement last week of The Yahoo! and Microsoft Search Alliance, I thought it would be helpful to take a look at the adCenter tools that are available, and how you can use them to help grow and optimize your accounts. Microsoft adCenter Desktop Tool As an avid user of the...
Find Irrelevant Traffic Before It Finds You
One thing we do regularly for our clients is run search query reports from Adwords and MSN, pull all queries that are resulting in unqualified impressions or clicks, and add those in as negatives. Doing this can really help narrow down your keyword list and prevent unqualified traffic from seeing your...
Best Practices for Multilingual PPC
Launching a multilingual pay-per-click campaign is a good way to quickly have a presence in a country. Many companies do not have the resources and budgets to build multiple versions of their website based on language, but through the wonders of pay-per-click, advertisers can efficiently and effectively reach an international...
Your Managed Placements: Why They Don’t Work
Last week we talked about the Google content network and automatic placements. I completely ignored the fact that managed placements exist because they didn’t fit in with my description of the ways in which targeting automatic placements is just like riding a flaming motorcycle, but I’m fixing that this week...
Inside AdWords
Go Mobile! Series: A case study in optimizing mobile campaigns
More and more people are accessing the internet on their mobile devices. Take advantage of this trend by making sure that your ad campaigns are opted in to show on mobile devices with full internet browsers. If you’d like to take things to the next level, create separate mobile-focused campaigns...
New tool for brand advertisers on the Google Content Network
Two types of advertisers run campaigns across the Google Content Network. The first group, direct response advertisers, measures the success of their campaigns by looking for clicks, traffic to their sites, and sales. In contrast, brand advertisers typically use display ads to raise awareness and purchase consideration for a product...
Go Mobile! Series: Enhanced click-to-call phone numbers
Recently, we announced new click-to-call phone numbers for local ads that appear on mobile devices with full internet browsers, like iPhone, Android or Palm Pre. This week, we're bringing the same click-to-call benefits to national advertisers through phone extensions. Phone extensions allow you to add a phone number that will...
Traffic improvements and new name for Google Ad Planner
Every day, thousands of AdWords advertisers use Google Ad Planner to research websites and select where to advertise online. We're continuing to improve this tool in order to provide the deepest, most accurate insight into online audiences possible. To that end, we've improved how Ad Planner calculates site traffic by...
Go Mobile! Series: Join us for a free mobile webinar
The Internet is going mobile. Every week, tens of millions of people search on Google from their mobile phones and generate hundreds of millions of searches. Using mobile ads, you can reach these consumers while they're on-the-go.Please join us for an upcoming webinar about what we're seeing in the mobile...
Now Implementing Updated U.S. and Canada Pharmacy Policy
We want to let you know that the changes to our pharmacy policy in the U.S. and Canada will start to go into effect today.As we explained a couple weeks ago, this update means that Google AdWords will only accept advertisements from VIPPS and CIPA certified pharmacies, and that these...