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Invisible Inkling
ProPublica Photographer: I Was Followed by BP Security and Then Detained by Police
[NOTE: I'm experimenting with ProPublica's new "steal our stories" republication feature. Forgive me as I continue to try out different online syndication models, using my blog (and you, dear readers) as a test kitchen. This story originally appeared at ProPublica.] … Continue reading →...
Clay Shirky: ‘Paywall will underperform – the numbers don’t add up’
The internet guru on the death of newspapers, why paywall will fail and how the internet has brought out our creativity – and generosity Continue reading →...
Five ways you can keep supporting USA soccer
Congratulations to the millions of American sports fans who started paying attention to the United States men’s soccer team over the last few weeks at the World Cup! No, really, I’m not being sarcastic this time — you’ve been awesome. … Continue reading →...
As if posting weren’t already light enough…
PreviouslyHalloween debriefing, baby-friendly in 2007Notes on migrating three quarters of a mileWell that was an interesting week...
WikiLeaks and Tor: Moral use of an amoral system?
Reading the New Yorker’s piece on WikiLeaks, it’s hard to decide whether I’m reading about freedom fighters, skilled propagandists, or as is often the case, both. Without looking too deeply, although I have serious reservations about their editorial decisions from time to time, I believe in what WikiLeaks is trying to do,...
Remember the great print vs. online war of 1995-2005? Well, some of you are probably still fighting this war, eh? Not everyone got the news yet, but the war is over, and the silobusters won. Anyway, you’re going to think this is crazy, but lately I’ve spotted a new silo developing, over...
Brian Solis
Email Marketing Goes Social: Follow us on Twitter, Like us on Facebook
Email, we love to hate it, yet we hate to love it. For better or for worse, we are tethered to our inbox and continue to send messages and respond to those individuals and organizations to which we’re tied or vested. Over the years, I’ve labeled email as the world’s...
Twitter Helps You Expand Your Social Nicheworks
Social networks are propelled by the connections, conversations, and gestures between active netizens. The success and vitality of each network is rooted in its capacity to expand social graphs and nurture communication and shared experiences. As such, Twitter announced a new feature to help you discover who to follow. The...
Social Media Spend to Double This Year
The spirit of social media is enlivening industries, refreshing marketing, and humanizing businesses. While the steps to the social revolution are gradual, so are the budgets that fund innovation. Progress is underway however, and with every experiment and pilot program, we learn the answers to the questions that serve as...
Social Media is Measured by the Sum of Its Parts
Social Media is greater than the sum of its parts, but it is these parts that define the socialization of business. Today consumers are interacting with peers, brands, and influencers in social networks at varying levels across more industries than you might possibly believe. The answers of who, what, when,...
Once More, with Feeling: Making Sense of Social Media
I was recently asked at a communications and marketing conference for senior executives when Social Media would start to appeal to all senses including, vision, hearing, smell, taste, and touch. It was an interesting question and the first time that I had heard it in public. My response was that...
Facebook Connects 500 Million People: Defines a New Era of Digital Society
On July 22nd 2010, Facebook officially announced that it had surpassed 500 million users around the world. This significant achievement represents a significant milestone for Zuckerberg and Co. as well as for social networking and more importantly for global societies overall. To celebrate this achievement, Facebook released Facebook Stories, a...
The Steve Rubel Stream
Essay: The Apple Threat to Online Advertising
The following essay is also my column this month on Forbes.com. Caption: Safari's new Reader view could rob publishers of page views especially if it finds its way into iOS devices Watch Out: Apple May Aim To Reshape Online Advertising Apple, without a doubt, is creating a massive sea change in how we...
David Rothman writing on James Fallows' blog says we need an iPad stimulus plan. Fallows: "In this essay, (Rothman) proposes ways that radically speeded-up adoption of the iPad-style devices could serve economic-stimulus and social-equality needs at the same time." It's a lengthy essay, but compelling in that Rothman...
One-Step Bitly URL Shortening from the Address Bar
Recently I had a chance to spend some quality time with the folks at Bitly, getting to know more about their terrific service. There's a wealth of data there if you dig in. Not all of my Twitter clients integrate with the Bitly API yet, but I find myself seeking...
The Jay Leno Rule of Social Media
Image Credit: Jay Leno carrying on with Taylor Hicks (by Techbirmingham via on Flickr) I am a big believer in using stories and visuals to convey a message. My teammate David Armano is helping me with the latter. Here's a metaphor that I have been using with our...
Google Now Highlights Top Links Cited in Status Updates
Google has made a small tweak to its real-time search tools, which scours Twitter, Friendfeed and public Facebook status updates. Now when you search for any keyword and refine your search results to either "recent" or "updates," the search engine will also extract the most cited links for that particular...
See and download the full gallery on posterous Some dates, we never forget - July 4, 1776, November 22, 1963 or September 11, 2001. Other dates, when we look back, we realize were significant, we just didn't see it at the time. One such date is August 9, 1995, Netscape's...
Inc.com
It's selling out everywhere. No surprises there. People are standing in lines wrapped around buildings like it's Jaws playing at the theaters in 1974 (or bread lines during the Great Depression).More interesting to note:There is already a growing drumbeat online from consumers of what may potentially be a big problem....
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What to Consider Before Opening that New Office
I recently met with an entrepreneur I’ll call Steve who is building a market research company. I asked him about his goals for the coming year, and he explained that he wanted to launch two new offices.Setting up new offices is often necessary to capture new opportunities, but I found...
Attention Armchair App Developers
Hey, armchair app schemers. There's plenty of help for bringing your idea to iPhone screens everywhere, the Los Angeles Times reports. App development firms, such as A-1 Technology of New York and Appsnminded, a three-mom shop in Calabasas, California, are armed to help aspiring micro-entrepreneurs build their app ideas into...
How to Survive a Product Recall
Despite a business owner’s staunch commitment to safe practices, product recalls can and do happen. Given how many parties are typically involved in getting a consumer product to market, there are a myriad of places for something to go wrong. (Just ask Toyota.)In fact, more than 2,500 product recalls occur...
It's hard enough to stand out in New York City, where you're forced to share the spotlight with everyone from the Naked Cowboy to top chefs. It's even harder to get noticed when your business doesn't have an advertising strategy, a social media presence or an English website. But despite...
Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image
The Internet As Your Birthright
As much as democracy and the right to a fair trial, so too is connectivity and access to the Internet. The news item titled, Finland makes 1Mb broadband access a legal right, from Cnet was published on October 14th, 2009. Check this out: "France, one of a few countries that has...
Debating Old Spice, New Media And Old Media With Joseph Jaffe
Episode #213 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He...
Do you realize the power you wield in the palms of your hands? I was just watching the documentary channel. The movie was ok (definitely not Academy Award winning material), but every piece of video footage, all of the audio tracking and even the details of the journey (which were documented...
Six Links Worthy Of Your Attention
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth: Deploying QOS in Enterprise Networks), Hugh McGuire (The Book Oven,...
Brands can't hide any more. If you're reading this Blog, you already knew that. Last night Jeff Bezos (founder and CEO of Amazon) was on Charlie Rose to discuss the latest iteration of the e-book reader, Kindle (you can watch the conversation right here). While reading Bob Lefsetz tonight, I came...
When has a curmudgeon ever really done well in Marketing? Twitter, Facebook, YouTube, and especially Blogs have a very magical way of bringing those who are a curmudgeon right out into the open. The definition of a curmudgeon is someone who is "bad-tempered, difficult and a cantankerous person." It's not someone...
ReadWriteWeb
3 Up-and-Coming Collaboration Suites
With all the clatter about the new enterprise collaboration platforms from big players like Salesforce.com's Chatter, Cisco's Quad, and SAP's Steam, we thought it would be a good time to look at a few smaller players doing big things: Feng Office, MangoSpring and we+. Sponsor Feng Office Feng Office is a Uruguay...
How Twitter Annotations Could Bring the Real-Time and Semantic Web Together
Just because the new iPhone arrived in stores today doesn't mean the rest of the technology world shut down. In fact, today in San Francisco the 2010 Semantic Technology Conference continued its week-long series of talks and sessions about the semantic Web - the ability to understand and intelligently interpret...
Yahoo Lets Loose With a Boomerang - Automatic Website Testing
The Exceptional Performance crew at Yahoo has launched "Boomerang." "Boomerang is a piece of Javascript that you add to your web pages, where it measures the performance of your website from your end user's point of view. It has the ability to send this data back to your server for...
Hoder on Trial: This Week in Online Tyranny
Hossein Derakhshan's trial finally begins in Iran. Cyrus Farivar spoke to a source today. "After many months of nearly no information about the status of Hossein Derakhshan, various Iranian websites and his family are reporting that his trial began on Wednesday in Tehran." The source told him they expected him...
A technology almost two decades in the making finally rolled out into active use today. DNSSEC, or Domain Name System Security Extensions is a security protocol by which an IP address (the series of numbers that is a website's actual location) and the URL, or the words in the web...
Is Geofencing the Next Evolution for Location Apps? Location Labs Thinks So
Wait, what the heck is geofencing? No, it's not some virtual sword fighting app for your phone. Geofencing, or a geofence, is exactly what its name implies - a virtually fenced-off geographic location. When this concept is applied to mobile phones, it refers to a device's ability to receive automatic...
PR-Squared - Social Media Marketing and Public Relations
If You Only Do *One Thing in Social Media
To make up for my overlong absence from the Internets, I’ve hit on a new series of blog posts, 5 in all, that make the case for the top things your company ought to be doing if it’s still babystepping its way into Social Media Marketing. I’m going to be taking a...
Joe Chernov is the director of content for marketing automation SaaS company, Eloqua, a new SHIFT client. He recently released The Content Grid infographic and, among other responsibilities, runs Eloqua’s “It’s All About Revenue” blog. Being in the final stages of my cross-country move, I was delighted when Joe agreed...
Almost – ALMOST! – Ready to Return to Social Media
The cross-country move is – as expected – grueling and stressful. Selling a house (or rather, trying to!) only compounds the angst factor. And let’s not forget helping out on some amazing newbiz opportunities; I’m trying not to drop any of those balls along the way. But each day brings progress....
Social Media: A Worthwhile Pursuit?
I received an email today from a senior at a prestigious university, who plans to be a marketer. Here’s the pertinent excerpt: I am finding myself rather confused by the tension that exists between my traditional marketing & business education (which has no emphasis whatsoever on Internet campaigns) and all the...
A quick apology for my light blogging schedule. In case you haven’t heard, my family and I are moving back to San Francisco soon and between living out of boxes, dealing with movers, etc. and helping with clients and newbiz stuff, there has been very little time for Social Media. “I’ll be...
Sony Online Entertainment Taps SHIFT Communications as AOR
On the heels of our Quiznos win a few months ago, I am thrilled to announce that SHIFT’s Consumer Lifestyle practice continues to thrive, with the addition of Sony Online Entertainment to the Agency’s client roster. This is an extra special win for us, for many reasons. Obviously, it’s a big-time...
Daily Blog Tips
Perform Split Testing with phpA/B
Split testing, also called A/B testing, is a testing method where you compare a base sample with another test sample, changing one specific variable inside it. Original Post: Perform Split Testing with phpA/B ...
I’ll Be Speaking At Blog World 2010
A couple of weeks ago I mentioned that I was definitely going to Blog World Expo this year. At that time I was only planning to attend the conference. Original Post: I’ll Be Speaking At Blog World 2010 ...
Review: MaxBlogPress Subscribers Magnet (It Rocks)
A couple of weeks ago Pawan from MaxBlogPress.com contacted me, saying he had developed a new plugin that would significantly boost the number of sign-ups I was getting to my email newsletter. Original Post: Review: MaxBlogPress Subscribers Magnet (It Rocks) ...
11 Email Marketing Alternatives to Aweber
I recently stopped using Aweber. Not because I wasn’t happy with the service but because I sold the site I was using it for. For 2 years I was a very happy customer with Aweber and wouldn’t rule out using them again. However, starting a new blog gave me the...
100 Ways To Get More Traffic To Your Website
Last week I told you guys I was working on a really long post that I hoped would become popular, remember? Well, I just published it on one of my other websites. The post is called 100 Ways to Increase Your Website Traffic. Original Post: 100 Ways To Get More Traffic...
The Social Customer Manifesto
The Rise of the Creators (Mobile Edition)
Some interesting data from Pew. Note that we're not just consumers, but creators thanks to mobile, as evidenced by the photo / video / text growth. Full source is here. Internet access over mobile also is experiencing statistically significant growth.......
Metrics and Stats: iOS vs. Android (May 2010)
The really interesting bit was Slide 12 (although the page number says "11"). Check out the rate of change and the narrowing of the gap between iOS and Android over the last year. If you look back to 2009, iOS......
Facebook's Next Trainwreck Waiting-To-Happen: "Community Pages"
Ok, so do this. Go to http://facebook.com and do a search for "JC Penney." Go to the #1 result. It's a page here. Now go to Facebook and do a search for "JCPenney." Go to that #1 result. It's a......
This Is, Hands Down, The Best Thing I Read All Day
"I Am Not A Brand": http://bit.ly/99NRwU The killer pull-quote: "We can, if we group together, fight off the weenuses and hosebags who want to turn the Internet into a giant commercial..."...
Is Android Destined to be the Windows of Smartphones?
GREAT post. Is Android Destined to be the Windows of Smartphones? Some interesting parallels between the mobile war between Android and Apple...and how it may be tracking the same battle we saw between Windows and Apple a generation ago....
More On Where "Social" Fits Between Customer and Vendor
Interesting take on how social media have affected the early stages of a relationship with a customer. Slides 8 and 13, in particular, show an interesting contrast between the "old" way of cramming things down a customer's throat, vs. at......