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GigaOM
Structure 2010: The Cloud Is the New Hardware, Says CEO of VMware
VMware CEO Paul Maritz said on Wednesday at the GigaOM Network's Structure conference that the cloud at the infrastructure level "is the new hardware." So what, exactly, does he mean by that? ...
Structure 2010: AMD’s Take on Mobile Devices: Wait and See
One of the biggest challenges AMD faces as a chip manufacturer, according to Rick Bergman, who heads up the company's processor and computing platforms initiatives, is that old problem of predicting the future. ...
Structure 2010: Benioff Says Salesforce Is Trying to Learn From Facebook
Salesforce.com chairman Marc Benioff said his company has spent more than half of its research and development budget developing social features like the recently launched Chatter, and is trying to bring Facebook-style features to enterprise software in the same way it originally learned from Amazon. ...
Structure 2010: Reinventing the Internet: Get Ready for Software-defined Networks
Creating an Internet that will serve us well into the future demands a new, open approach to data flows and networking, according to Nick McKeown, professor of Electrical Engineering and Computer Science at Stanford University. ...
Structure 2010: Measure the Cloud, Manage the Cloud
As the use of cloud computing grows, this issue emerges: mo' servers in the cloud, mo' problems. That's one of the reasons why cloud computing users are increasingly relying on more sophisticated analytics to fine-tune the way the systems are working. ...
Structure 2010: Amazon’s CTO Says the Cloud Has Arrived
Werner Vogels, Amazon's chief technology officer, said at GigaOM's Structure conference that the biggest change in cloud computing over the past year is that "we went from talk to action." Instead of just thinking about implementing cloud solutions, companies are rolling them out aggressively, he said. ...
Brains On Fire Blog
FIRE Sessions Recap Part 3 - Max Lenderman and the Power of Experiential Marketing
The third and final re-cap post from @mackcollier. But first, a look at what our kick-off looked like. Long live David Bowie. If you’re a mobile provider in the United States, you have a plethora of traditional marketing channels available to you to reach new customers. But what if...
F.I.R.E Sessions Recap Part 2 - Steve Knox on Trusted Advocacy and How It Will Change Marketing
Thanks again to @mackcollier for capturing the day. Enjoy. Photo via flickr via hyku Steve Knox, CEO of Proctor and Gamble’s WOM Unit Tremor, was the second presenter of the day, and I thought he made an incredibly profound business point early on in his talk: “Victory in marketing doesn’t happen when...
“We aren’t in Kansas anymore, we’re in Greenville. (Part 1)
Today’s post is from @mackcollier. We were so lucky to have him attend and agree to blog from the 2010 4th Annual Brains on Fire FIRE Sesssions. What a treat to finally meet him in person. Photos from this post are via Flickr via hyku’s photostream (our super cool and...
Several weeks ago, my friend Francois asked me to give him a photo and sentence or two on what it means to be human for the website for his newly re-named company: Human 1.0. Don’t you just love that name? I am crazy about Francois. I drink his champagne. His new book,...
We’ve been super-busy and the camera hasn’t been out lately. But our hard work has paid off and we’ve taken some time to celebrate. Enjoy a few shots of the BOF Family marking a job well done. When someone says, “everyone get together, NOW!” you can probably bet there will be...
Movements and ownership - employees and customers behind the wheel
On Monday we talked about why movements require ownership - putting employees and customers behind the wheel. Today we’re gonna look at a few really practical examples. First, if you missed the last episode, here are a few highlights: So many well-meaning businesses initiate use of social media tools and conversation with...
The Marketing Minute
I don't know about you, but printing off a web page can be a royal pain the rear! But not any more. With the CREATE PDF handy tool, you can cut and paste any URL and voila -- you have a PDF. I've already used it a half dozen times...
Is your loyalty program missing a critical factor?
I'm a fan of loyalty programs...if they're done right. The truth is, most companies aren't willing to make the reward equal to or worthy of the effort they're asking from their best customers. But when you do (when the juice is worth the squeeze) -- they can be potent. But...
Four new blogs you need to check out
I'm ashamed to admit it, but my blogroll has some cobwebs on it. Some of the blogs listed there are dormant and boy do I have a bunch to add. And before Labor Day (my self imposed deadline) I'm going to get in there and clean house. But there are...
Is the juice worth their squeeze
Let's face it, we're a lazy people. The idea of actually getting up to change the TV channels or hand crank open a car window is almost offensive to us. We are used to our conveniences. And we don't expend a significant amount of effort without getting something of note...
Marketing tip #75: Handwritten notes are magic
I was speaking to a college class on Monday night and our conversation reminded me of this tip. Handwritten notes are practically unheard of today. Everyone fires off an e-mail or texts a quick thought. But for someone to sit down and take the time to actually write a thank...
Blogger outreach code of ethics
Do you want some free publicity? The 2010 version of "let's get an article in the newspaper, because that's free!" is "we'll get bloggers to write about it!" Not a bad PR strategy. In fact, when employed correctly -- it can be an awesome one. It's the "employed correctly" part...
Publishing 2.0
The Content Graph and the Future of Brands
Yesterday, two stories from Aol’s DailyFinance appeared in the Sunday print edition of the Daily Telegram, a newspaper in southern Michigan. These stories appeared on a business page that would otherwise have been produced almost entirely with stories from the Associated Press. The Daily Telegram got permission to publish these Aol stories...
The New Associated Press for the 21st Century
This week, at TechCrunch Disrupt, we’re announcing the launch of Publish2 News Exchange, a platform aimed at disrupting the Associated Press monopoly over content distribution to newspapers. With Publish2 News Exchange, newspapers can replace the AP’s obsolete cooperative with direct content sharing and replace the AP’s commodity content with both free, high-quality content...
High-End Brand Publishers Need to Sell Scalable Premium Ad Solutions, Not Commodity Ad Space
Newspaper online advertising has not benefited greatly from the recent upswing in online ad spending, according to the New York Times and most of the recent newspaper company quarterly results. This is no surprise because most newspaper websites sell SPACE for commodity advertising — display ads and classifieds — and...
Content Doesn’t Matter Without the Package
In response to the launch of Google’s Fast Flip, I observed that Google is correctly focused on creating a new user interface for news, when most media companies are not. A lot of people responded that Fast Flip is not an innovative or effective UI for news — which may...
What Google Understands About the Future of News and Publishing That Publishers Do Not
Google knows a lot about the future of news — more than many publishers. It’s evident in Google’s new product, Fast Flip, which allows news consumers to “flip” through news stories. What’s striking about Fast Flip is that Google is innovating precisely where publishers used to lead innovation. Fast Flip is...
The Briefing: Start at Y Combinator, finish at EveryBlock
It was a busy Monday morning in two corners of the hacker journalist community: EveryBlock is acquired by MSNBC, and Y Combinator announces a “request for startups” to address that whole “future of journalism” question hanging out there in the open air. Want to catch up? Start here: Msnbc.com acquires local news Web...
TechCrunch
The HP/Hurd Accusations: Now With More WTF
Something weird is going on over at HP. This whole Mark Hurd firing looks more like a coup timed with a nice, old-fashioned scandal than a case of "sexual harassment." To wit, the "victim," one Jodie Fisher, just wrote in a press release: "I was surprised and saddened that Mark Hurd...
NSFW: I Chose Not To Choose iPhone… or Android. I Chose Something Else.
I promised myself I wouldn’t get drawn into this nonsense. The ridiculous “my mobile operating system is better than your operating system” back-and-forth that seems to comprise 80-85% of TechCrunch’s journalistic output (and - just before you get too smart-assy about it - a similar percentage of comments and page...
What Games, Places, Music And News Could Mean For Google Checkout
While Google's payment system, Google Checkout, is not a giant in the online payments space, it is certainly not a failure, especially when compared to some of Google's other product extensions. Launched in 2006, Google Checkout allows users to pay for an item using a preset log-in, similar to PayPal...
The iPhone 4 Antenna Issue Won’t Die — Because Apple Won’t Let It
In the past few weeks, I've been seeing more and more iPhone 4s out in the wild. I think it's pretty safe to assume that Apple has added a least a couple million more to the 3 million sales figure they revealed at their press conference three weeks ago. But...
Delta Flight 1843 From JFK To Hell
More than a few of you have cut business travel to the bare minimum, I'm guessing. The improvement in video calling and presentations is probably the biggest reason - with things like Skype video and screen sharing we're not all that far away from having a near-in person virtual experience....
Why The Verizon iPhone Rumors are True—CDMA iPhone Due in January
We’ve been hearing Verizon iPhone rumors for years now. It’s to the point that no one really believes the rumors anymore, since analysts and pundits have cried wolf so many times. But this time looks to be different due to some key dynamics in the semiconductor value chain, and I am...
Everyone's Blog Posts - PitchEngine
The Dopey vs. Smart Side of Social
When you call someone a dope usually it creates an offense. When you do dopey things people assume you are a dope. So lets examine the dopey side of social and consider what one might call "dopey" or stupid.…...
Does "Social" Waste Productivity?
While all things social are being touted as innovative ways to "produce things" the reality is that all things social are currently non-productive. You might say that social…...
Re-purpose means to…...
Everyone thinks they are somebody but not everyone not…...
Sometimes when you read, hear or watch something you wonder if these people are smoking dope or what. Dope influences the brain and the influence can caus…...
With the increase use of social media everyone seems to categorize its use into one dimension or another. Some categorize the value equations as social capital, reputation capital and a host of other name…...